AXE is a flagship brand in Unilever’s Personal Care Products Division. ASGP LLC. was asked to extend its packaging out to various forms and sizes, following established design architecture and formats. While the assignment was well defined in terms of design templates, the timing was rapid and variations were numerous. Some packaging required design refinement. AIGP Inc. provided color-separated final production files, which specified special colors and special printing techniques for each item.


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