Goya wanted to upgrade the look of their Café Goya espresso line, increase it’s shelf presence and give it a more contemporary, premium feel. The solution was to design a package that introduced the highly recognizable Goya Blue panel and utilized more sophisticated graphics to communicate it’s message of rich, bold flavor, and superior quality coffee. The use of more realistic illustrations, steam rising from the coffee cup, and the addition of deep colors and gold accents helped the familiar red and yellow striped architecture rise to a new level of “good taste”. This new design was not only extended to the decaffeinated products, but the graphics were expertly printed on metal, plastic and foil, maintaining the highest level of quality, consistency and detail across the entire line.


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