ASGP LLC. redesigned the Lipton Recipe Secrets line of six flavors while retaining the equity of blue background, logo, and dual recipe images on the face panel used in the established product line. The design followed strict brand and marketing directives regarding the proportions between logo, flavor name and each of the images on the face panel. We added a tonal blue background, refreshed the Recipe Secrets logo, and art directed all new photography for the face and back panel recipes. In addition to art directing all photography, all images were composed into a single image from several approved images in a tight time frame.


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