The design directive for ASGP LLC. was to maintain design elements essential for brand identity and cohesiveness across a line with many varieties. Lipton Teas have both hot and iced tea products in different structures, including cartons, cylinders, bottles and pyramids in a range of sizes. The base line includes cartons with a subcategory for decaffeinated tea. All items maintain the same design elements and architecture of a large logo, flavor band, cup image and the distinctive yellow background. ASGP LLC. refined face panel designs and extended out all production files for the entire Lipton Tea hot and iced tea line variants, some of which are on the following pages.


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