ASGP LLC. used the same special yellow background, large logo and the use of aflavor band so consumers could relate the Lipton Cold Brew Tea line to the base line. Our refreshing, dynamic iced tea image replaced the cup. We introduced a pale cyan and white into the background to distinguish the iced-tea variants, yet maintain relationship to the base brand. As with the rest of the line, the Lipton Cold Brew Iced Tea line comes in many sizes, each of which needed special attention to maintain the line integrity.


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